{"id":103913,"date":"2026-01-13T13:21:29","date_gmt":"2026-01-13T13:21:29","guid":{"rendered":"https:\/\/www.husamjandal.com\/?p=103913"},"modified":"2026-03-11T13:26:36","modified_gmt":"2026-03-11T13:26:36","slug":"how-marketing-experimentation-breakthroughs","status":"publish","type":"post","link":"https:\/\/www.husamjandal.com\/ar\/how-marketing-experimentation-breakthroughs\/","title":{"rendered":"\u0643\u064a\u0641 \u064a\u0633\u0647\u0645 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0642\u0641\u0632\u0627\u062a \u0646\u0648\u0639\u064a\u0629"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><img decoding=\"async\" class=\"size-full wp-image-86947 aligncenter\" src=\"https:\/\/www.husamjandal.com\/wp-content\/uploads\/2026\/03\/HJI-Blog-Photo-How-Marketing-Experimentation-Fuels-Breakthroughs.webp\" alt=\"How Marketing Experimentation Fuels Breakthroughs\" width=\"1600\" height=\"896\" loading=\"lazy\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u062a\u0644\u0642\u0627\u0647\u0627 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u064a \u0623\u0646\u0647\u0645 \u064a\u062a\u0628\u0639\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0637\u0627\u0644\u0645\u0627 \u062d\u0642\u0642\u062a \u0644\u0647\u0645 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642\u060c \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062c\u062f\u0648\u0646 \u0623\u0646 \u0646\u0645\u0648\u0647\u0645 \u0642\u062f \u062a\u0648\u0642\u0641 \u0623\u0648 \u0623\u0646 \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0628\u062f\u0623\u062a \u0641\u064a \u0627\u0644\u062a\u0631\u0627\u062c\u0639. \u0638\u0627\u0647\u0631\u064a\u0627\u064b\u060c \u0642\u062f \u064a\u0628\u062f\u0648 \u062d\u062f\u0648\u062b \u0630\u0644\u0643 \u063a\u064a\u0631 \u0645\u0646\u0637\u0642\u064a \u0644\u0623\u0646\u0647\u0645 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0645\u062b\u0628\u062a\u0629\u060c \u0648\u0644\u0643\u0646 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0647\u0630\u0627 \u0647\u0648 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u064a\u062a\u0633\u0628\u0628 \u0641\u064a \u0631\u0643\u0648\u062f \u0646\u0645\u0648\u0647\u0645 \u0648\u062a\u0648\u0642\u0641\u0647 \u062a\u0645\u0627\u0645\u0627\u064b. \u0628\u0645\u062c\u0631\u062f \u062a\u0639\u0632\u064a\u0632 <\/span><a href=\"\/ar\/digital-marketing-foundations\/\"><span style=\"font-weight: 400;\">\u0631\u0643\u0627\u0626\u0632 \u0623\u0639\u0645\u0627\u0644\u0647\u0645<\/span><\/a><span style=\"font-weight: 400;\"> \u0648\u062a\u0637\u0628\u064a\u0642 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 &#8220;<\/span><a href=\"https:\/\/www.husamjandal.com\/ar\/climbing-the-digital-marketing-tree\/climbing-the-digital-marketing-tree-3\/\"><span style=\"font-weight: 400;\">\u0634\u062c\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/span><\/a><span style=\"font-weight: 400;\">&#8220;\u060c \u0646\u0639\u0645\u0644 \u0639\u0644\u0649 \u062f\u0645\u062c \u0639\u0646\u0635\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0641\u064a \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a. \u064a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0627\u0646\u0637\u0644\u0627\u0642 \u0645\u0646 \u0647\u064a\u0643\u0644\u064d \u0633\u0644\u064a\u0645\u060c \u0643\u0645\u0627 \u064a\u0648\u0641\u0631 \u0642\u0648\u0629 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0625\u062e\u0631\u0627\u062c\u0647\u0645 \u0645\u0646 \u062d\u0627\u0644\u0629 \u0627\u0644\u0631\u0643\u0648\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0647\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0639\u0645\u0644\u0643\u061b \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0639\u062b\u0631\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0623\u0648 \u0643\u0646\u062a \u062a\u062e\u0637\u0648 \u062e\u0637\u0648\u0627\u062a\u0643 \u0627\u0644\u0623\u0648\u0644\u0649 \u0648\u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u062d\u0635\u064a\u0646 \u0645\u0634\u0631\u0648\u0639\u0643 \u0636\u062f\u0647\u0627\u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0647\u0648 \u0627\u0644\u062d\u0644 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0643. \u0627\u0645\u0646\u062d\u0646\u064a \u0628\u0636\u0639 \u062f\u0642\u0627\u0626\u0642 \u0645\u0646 \u0648\u0642\u062a\u0643\u060c \u0648\u0633\u0623\u0634\u0631\u062d \u0644\u0643 \u0644\u0645\u0627\u0630\u0627 \u064a\u064f\u0639\u062f \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0623\u0645\u0631\u0627\u064b \u062d\u064a\u0648\u064a\u0627\u064b \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0635\u062d\u064a\u0629 \u0648\u0646\u0627\u0636\u062c\u0629\u060c \u0648\u0643\u064a\u0641 \u062a\u0628\u062f\u0623 \u0641\u064a \u0627\u0633\u062a\u063a\u0644\u0627\u0644\u0647 \u062f\u0648\u0646 \u062a\u0634\u062a\u064a\u062a \u0645\u0648\u0627\u0631\u062f\u0643 \u0623\u0648 \u0627\u0633\u062a\u0646\u0632\u0627\u0641\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0641\u0631\u0637.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u0631\u0643\u0648\u062f \u064a\u062d\u062f\u062b \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u064a\u0637\u0631 \u0627\u0644\u0639\u0627\u062f\u0629<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u062a\u0648\u0642\u0641 \u0627\u0644\u0646\u0645\u0648 \u0628\u064a\u0646\u0645\u0627 \u0644\u0627 \u062a\u0632\u0627\u0644 \u062a\u0633\u062a\u062e\u062f\u0645 \u0646\u0641\u0633 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u062c\u064a\u062f\u0629 \u0633\u0627\u0628\u0642\u0627\u064b\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646\u0643 \u062a\u062e\u0634\u0649 \u0627\u0644\u062a\u063a\u064a\u064a\u0631. \u0644\u0630\u0627\u060c \u0642\u0628\u0644 \u0623\u0646 \u0646\u062f\u062e\u0644 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u062f\u0639\u0646\u0627 \u0646\u0644\u0642\u064a \u0646\u0638\u0631\u0629 \u0639\u0644\u0649 \u0645\u0627 \u064a\u062d\u062f\u062b \u0641\u0639\u0644\u064a\u0627\u064b \u0648\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0631\u0643\u0648\u062f \u0627\u0644\u0646\u0645\u0648:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0633\u0648\u0642 \u0644\u0627 \u064a\u062a\u0648\u0642\u0641 \u0623\u0628\u062f\u0627\u064b:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u062a\u062a\u063a\u064a\u0631\u060c \u0627\u0644\u0646\u0627\u0633 \u064a\u0641\u0642\u062f\u0648\u0646 \u0627\u0647\u062a\u0645\u0627\u0645\u0647\u0645 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0643\u0631\u0631\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u064a\u0648\u0627\u0635\u0644\u0648\u0646 \u0627\u0644\u062a\u062d\u0631\u0643 \u0644\u0644\u0623\u0645\u0627\u0645. \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u063a\u064a\u0631 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a\u060c \u0641\u0633\u062a\u0641\u0642\u062f \u062a\u0643\u062a\u064a\u0643\u0627\u062a\u0643 \u0642\u0648\u062a\u0647\u0627 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0636\u0627\u0639\u0641 \u0627\u0644\u0631\u0647\u0627\u0646 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0628\u062f\u0648 &#8220;\u0622\u0645\u0646\u0627\u064b&#8221;:<\/b><span style=\"font-weight: 400;\"> \u0639\u0646\u062f\u0645\u0627 \u062a\u0634\u0639\u0631 \u0628\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u063a\u0631\u064a\u0632\u062a\u0643 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0647\u064a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631. \u0642\u062f <a href=\"\/ar\/scale-marketing-investments\/\">\u062a\u0636\u0627\u0639\u0641 \u062c\u0647\u0648\u062f\u0643 \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u0643<\/a> \u0641\u064a \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u062a\u0648\u0642\u0641\u062a \u0628\u0627\u0644\u0641\u0639\u0644 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u060c \u0638\u0646\u0627\u064b \u0645\u0646\u0643 \u0623\u0646 \u0627\u0644\u062a\u0643\u062b\u064a\u0641 \u0647\u0648 \u0627\u0644\u062d\u0644.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0647\u0648 \u0627\u0644\u062a\u0631\u064a\u0627\u0642<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u064a\u0643\u0648\u0646 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u0633\u0627\u0631 \u0641\u064a \u0623\u0648\u0642\u0627\u062a \u0639\u062f\u0645 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0623\u0645\u0631\u0627\u064b \u063a\u064a\u0631 \u0645\u0631\u064a\u062d \u0625\u0637\u0644\u0627\u0642\u0627\u064b\u060c \u0644\u0643\u0646 \u0627\u0637\u0645\u0626\u0646\u061b \u0641\u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0647\u0648 \u062a\u0643\u062a\u064a\u0643 \u0645\u062b\u0628\u062a \u0641\u064a \u062d\u062f \u0630\u0627\u062a\u0647\u060c \u062d\u062a\u0649 \u0648\u0625\u0646 \u0644\u0645 \u062a\u0643\u0646 \u0642\u062f \u0627\u062e\u062a\u0628\u0631\u062a \u0627\u0644\u0639\u0645\u0644 \u0628\u0647 \u0645\u0646 \u0642\u0628\u0644.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u064a\u062e\u0644\u0642 \u0627\u0644\u0632\u062e\u0645<\/span><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-86945 alignleft\" src=\"https:\/\/www.husamjandal.com\/wp-content\/uploads\/2026\/03\/HJI-Blog-Inner-Marketing-Experimentation-Fuels-Breakthroughs.webp\" alt=\"How Marketing Experimentation Fuels Breakthroughs - Accelerating lightbulb\" width=\"424\" height=\"237\" loading=\"lazy\" \/><\/p>\n<p>\u064a\u062e\u0631\u062c\u0643 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0645\u0646 \u062d\u0627\u0644\u0629 \u0627\u0644\u062c\u0645\u0648\u062f \u0648\u064a\u0636\u0639\u0643 \u0641\u064a \u0639\u0642\u0644\u064a\u0629 \u064a\u0635\u0628\u062d \u0641\u064a\u0647\u0627 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0647\u0645\u0627 \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0633\u0627\u0626\u062f.<\/p>\n<h3><span style=\"font-weight: 400;\">\u062d\u062a\u0649 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 &#8220;\u0627\u0644\u0641\u0627\u0634\u0644\u0629&#8221; \u062a\u0645\u0646\u062d\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u062c\u062f\u064a\u062f\u0629:<\/span><\/h3>\n<p>\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0644\u0627 \u064a\u0646\u062c\u062d\u060c \u062a\u0642\u062a\u0631\u0628 \u062e\u0637\u0648\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u0646 \u0627\u0643\u062a\u0634\u0627\u0641 \u0645\u0627 \u064a\u0646\u062c\u062d \u0641\u0639\u0644\u064a\u0627\u064b.<\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u062a\u062d\u0633\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u064a\u0631 \u062a\u0642\u0627\u0631\u064a\u0631 <\/span><a href=\"https:\/\/www.geteppo.com\/blog\/the-connection-between-marketing-experimentation-and-business-outcomes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Eppo<\/span><\/a><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u0627\u064b \u0641\u064a \u0642\u0637\u0627\u0639\u0647\u0627 \u062a\u062c\u062f \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u062a\u0631\u0627\u0643\u0645\u064a\u0629 \u0641\u064a \u0645\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649 33% \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a. \u0623\u0645\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0641\u0642\u062f \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0645\u0646 \u0630\u0644\u0643. \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0643\u0634\u0641\u062a \u062f\u0631\u0627\u0633\u0629 \u0645\u0646 <\/span><a href=\"https:\/\/www.hbs.edu\/ris\/Publication%20Files\/AB_Testing_R_R_08b97538-ed3f-413e-bc38-c239b175d868.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0643\u0644\u064a\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0644\u0644\u0623\u0639\u0645\u0627\u0644 (HBS)<\/span><\/a><span style=\"font-weight: 400;\"> \u0623\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u064a\u062a\u062d\u0633\u0646 \u0628\u0646\u0633\u0628\u0629 \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 30% \u0625\u0644\u0649 100% \u0628\u0641\u0636\u0644 <\/span><a href=\"\/ar\/ab-testing-marketing\/\"><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u062a\u0639\u0646\u064a \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0623\u0639\u0644\u0649<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0634\u0631\u0643\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0639\u0644\u0649 <\/span><a href=\"\/ar\/improve-marketing-roi\/\"><span style=\"font-weight: 400;\">\u062a\u0639\u0632\u064a\u0632 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/span><\/a><span style=\"font-weight: 400;\"> \u0628\u0646\u0633\u0628\u0629 20% \u0623\u0648 \u0623\u0643\u062b\u0631 \u0648\u0641\u0642\u0627\u064b \u0644\u0640 <\/span><a href=\"http:\/\/bain.com\/insights\/can-marketing-experimentation-become-your-superpower\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bain &amp; Company<\/span><\/a><span style=\"font-weight: 400;\">. \u0643\u0645\u0627 \u062a\u0634\u064a\u0631 \u062a\u0642\u0627\u0631\u064a\u0631 <\/span><a href=\"https:\/\/www.kameleoon.com\/blog\/link-experimentation-growth\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kameleoon<\/span><\/a><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0646\u0649 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u062a\u0646\u0645\u0648 \u0628\u0645\u0639\u062f\u0644 \u0623\u0633\u0631\u0639 \u0628\u062b\u0645\u0627\u0646\u064a \u0645\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0645\u0646 \u0645\u0639\u062f\u0644 \u0646\u0645\u0648 \u0627\u0644\u0646\u0627\u062a\u062c \u0627\u0644\u0645\u062d\u0644\u064a \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0627\u0628\u062f\u0623 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0639\u0628\u0631 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0635\u063a\u064a\u0631\u0629<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0623\u062d\u064a\u0627\u0646\u0627\u064b\u060c \u064a\u0645\u0643\u0646 \u0644\u0623\u0635\u063a\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u0629 \u0623\u0646 \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0630\u0647\u0644\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u0627\u0645\u062a \u062c\u0648\u062c\u0644 \u0630\u0627\u062a \u0645\u0631\u0629 \u0628\u0627\u062e\u062a\u0628\u0627\u0631 &#8220;50 \u062f\u0631\u062c\u0629 \u0645\u0646 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u0632\u0631\u0642&#8221; \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062f\u0631\u062c\u0629 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u062c\u064a\u0645\u064a\u0644 \u0648\u0641\u0642\u0627\u064b \u0644\u0645\u0627 \u0630\u0643\u0631\u062a\u0647 \u0635\u062d\u064a\u0641\u0629 &#8220;<\/span><a href=\"https:\/\/www.theguardian.com\/technology\/2014\/feb\/05\/why-google-engineers-designers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0630\u0627 \u063a\u0627\u0631\u062f\u064a\u0627\u0646<\/span><\/a><span style=\"font-weight: 400;\">&#8220;\u060c \u0648\u0623\u062f\u0649 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0641\u0627\u0626\u0632\u0629 \u0641\u064a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0635\u0627\u0641\u064a \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0633\u0646\u0648\u064a\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0628\u0644\u063a\u062a 200 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u0644\u0627 \u062a\u0631\u0649 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u062a\u062d\u0633\u0646 \u0639\u0628\u0631 \u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u062d\u062f \u0644\u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0639\u0645\u0644 \u0628\u0646\u0641\u0633 \u0627\u0644\u0646\u0637\u0627\u0642\u060c \u0648\u0644\u0643\u0646 \u0644\u0627 \u064a\u0632\u0627\u0644 \u0628\u0625\u0645\u0643\u0627\u0646\u0643 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0631\u0627\u0626\u0639\u0629 \u0628\u0631\u063a\u0645 \u0645\u062d\u062f\u0648\u062f\u064a\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0639\u062f\u0651\u0644 \u0631\u0633\u0627\u0626\u0644\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062c\u0631\u0628 \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0635\u064a\u0627\u063a\u0629\u060c \u0623\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a\u060c \u0623\u0648 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0623\u0644\u0645 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u063a\u064a\u0631 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0631\u0626\u064a\u0629<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u064a\u0645\u0643\u0646 \u0644\u0635\u0648\u0631\u0629 \u0623\u0643\u062b\u0631 \u0648\u0627\u0642\u0639\u064a\u0629\u060c \u0623\u0648 \u062a\u0646\u0633\u064a\u0642 \u0623\u0628\u0633\u0637\u060c \u0623\u0648 \u062a\u0643\u0648\u064a\u0646 \u0628\u0635\u0631\u064a \u0623\u0643\u062b\u0631 \u062d\u064a\u0648\u064a\u0629\u060c \u0623\u0646 \u064a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647\u0627\u064b \u062a\u0641\u062a\u0642\u0631 \u0625\u0644\u064a\u0647 \u062a\u0635\u0627\u0645\u064a\u0645\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0628\u062f\u0651\u0644 \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u00a0<\/span><\/h3>\n<p>\u0627\u062e\u062a\u0628\u0631 \u0623\u0644\u0648\u0627\u0646\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0643\u0645\u064a\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u0623\u0632\u0631\u0627\u0631\u060c \u0623\u0648 \u0639\u062f\u0651\u0644 \u062f\u0631\u062c\u0627\u062a \u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0646\u062d\u0648 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0647\u0645\u0643 \u0623\u0643\u062b\u0631 \u0645\u0646 \u063a\u064a\u0631\u0647\u0627.<\/p>\n<h3><span style=\"font-weight: 400;\">\u063a\u064a\u0631 \u0648\u0642\u062a \u0627\u0644\u0625\u0631\u0633\u0627\u0644\/\u0627\u0644\u0646\u0634\u0631<\/span><\/h3>\n<p>\u062c\u0631\u0628 \u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0646\u0634\u0631 \u0641\u064a \u0633\u0627\u0639\u0627\u062a \u0623\u0648 \u0623\u064a\u0627\u0645 \u0645\u062e\u062a\u0644\u0641\u0629 \u0642\u0644\u064a\u0644\u0627\u064b.<\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0647\u062f\u0641 \u0634\u0631\u064a\u062d\u0629 \u0645\u062e\u062a\u0644\u0641\u0629<\/span><\/h3>\n<p>\u0636\u064a\u0651\u0642 \u062a\u0631\u0643\u064a\u0632\u0643 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0635\u063a\u064a\u0631\u0629 \u0630\u0627\u062a \u0646\u064a\u0629 \u0634\u0631\u0627\u0621 \u0639\u0627\u0644\u064a\u0629\u060c \u0623\u0648 \u062a\u0648\u0633\u0639 \u0642\u0644\u064a\u0644\u0627\u064b \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0641\u0626\u0627\u062a \u0630\u0627\u062a \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629.<\/p>\n<h3><span style=\"font-weight: 400;\">\u0623\u0639\u062f \u0635\u064a\u0627\u063a\u0629 \u0639\u0631\u0636\u0643<\/span><\/h3>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0642\u062f\u0645 \u062e\u0635\u0645\u0627\u064b \u0628\u0646\u0633\u0628\u0629 25%\u060c \u0627\u062e\u062a\u0628\u0631 \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0645\u0648\u0641\u0631 \u0628\u0627\u0644\u0639\u0645\u0644\u0629 \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0645\u0627 \u0623\u0643\u062b\u0631 \u062c\u0630\u0628\u0627\u064b\u060c \u0623\u0648 \u0627\u0639\u0631\u0636 \u0642\u0637\u0639\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u062a\u0639\u0627\u062f\u0644 \u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0635\u0645. \u0648\u0628\u0627\u0644\u0645\u062b\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u062f\u062e\u0644\u0643 \u0627\u0644\u0645\u0639\u062a\u0627\u062f \u0647\u0648 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629\u060c \u062c\u0631\u0628 \u0627\u0633\u062a\u0628\u062f\u0627\u0644\u0647\u0627 \u0628\u0645\u062d\u062a\u0648\u0649 \u0642\u064a\u0645 \u0645\u062b\u0644 \u062f\u0644\u064a\u0644 \u062a\u0639\u0644\u064a\u0645\u064a \u0623\u0648 \u0645\u0635\u0627\u062f\u0631 \u0639\u0645\u0644\u064a\u0629 \u064a\u0645\u0643\u0646 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