{"id":3124,"date":"2022-11-18T06:39:44","date_gmt":"2022-11-18T06:39:44","guid":{"rendered":"https:\/\/www.husamjandal.com\/?p=3124"},"modified":"2026-01-09T08:29:42","modified_gmt":"2026-01-09T08:29:42","slug":"utm-tracking","status":"publish","type":"post","link":"https:\/\/www.husamjandal.com\/ar\/utm-tracking\/","title":{"rendered":"\u062a\u062a\u0628\u0639 UTM: \u0645\u0627 \u0647\u0648 \u0648\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c\u0647"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div class=\"fusion-text fusion-text-1\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-1858\" src=\"https:\/\/www.husamjandal.com\/wp-content\/uploads\/2021\/11\/Blog-Post-UTM-Tracking-What-it-i-and-Why-You-Need-it.jpg\" alt=\"\u062a\u062a\u0628\u0639 UTM: \u0645\u0627 \u0647\u0648 \u0648\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c\u0647\" width=\"1600\" height=\"900\" srcset=\"https:\/\/www.husamjandal.com\/wp-content\/uploads\/2021\/11\/Blog-Post-UTM-Tracking-What-it-i-and-Why-You-Need-it-150x84.jpg 150w, https:\/\/www.husamjandal.com\/wp-content\/uploads\/2021\/11\/Blog-Post-UTM-Tracking-What-it-i-and-Why-You-Need-it-250x141.jpg 250w, https:\/\/www.husamjandal.com\/wp-content\/uploads\/2021\/11\/Blog-Post-UTM-Tracking-What-it-i-and-Why-You-Need-it-300x169.jpg 300w, https:\/\/www.husamjandal.com\/wp-content\/uploads\/2021\/11\/Blog-Post-UTM-Tracking-What-it-i-and-Why-You-Need-it-768x432.jpg 768w, https:\/\/www.husamjandal.com\/wp-content\/uploads\/2021\/11\/Blog-Post-UTM-Tracking-What-it-i-and-Why-You-Need-it.jpg 1000w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" loading=\"lazy\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u064a\u064f\u0633\u0647\u0644 \u062a\u062a\u0628\u0639 UTM \u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u064a\u0648\u062c\u0647 \u0627\u0644\u0632\u0627\u0626\u0631\u064a\u0646 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0628\u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0642\u0648\u062f \u0628\u0627\u0644\u0641\u0639\u0644 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u064a\u0631\u0641\u0639 \u0645\u0633\u062a\u0648\u0649 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0641\u0647\u0648 \u064a\u0639\u0645\u0644 \u0645\u0639 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0631\u0628\u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0648\u0644\u0627 \u064a\u0643\u0644\u0641\u0643 \u0630\u0644\u0643 \u0633\u0648\u0649 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u062a\u0633\u062a\u063a\u0631\u0642\u0647 \u0641\u064a \u062a\u0639\u0644\u0645 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0643\u0648\u0627\u062f UTM \u0628\u0641\u0639\u0627\u0644\u064a\u0629. \u0627\u0645\u0646\u062d\u0646\u064a \u0628\u0636\u0639 \u062f\u0642\u0627\u0626\u0642 \u0648\u0633\u0648\u0641 \u0623\u0637\u0644\u0639\u0643 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a.<\/span><\/p>\n<h2><b>\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0633\u0631\u064a\u0639\u0629 \u0648\u0628\u0633\u064a\u0637\u0629 \u0639\u0644\u0649 \u0623\u0643\u0648\u0627\u062f UTM<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0623\u0643\u0648\u0627\u062f UTM \u0647\u064a \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u201d\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a\u201c \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0648\u0636\u0639\u0647\u0627 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0639\u0646\u0648\u0627\u0646 URL \u0644\u062a\u0633\u0647\u064a\u0644 \u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0631\u0627\u0628\u0637 \u0648\u0633\u0628\u0628 \u0648\u0636\u0639\u0647. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0639\u0644\u064a\u0647:<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">https:\/\/yoursite.com?utm_source=facebook&amp;utm_medium=social&amp;utm_campaign=newyear<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">\u062d\u062a\u0649 \u0625\u0630\u0627 \u0643\u0646\u062a \u0644\u0627 \u062a\u0639\u0631\u0641 \u0623\u064a \u0634\u064a\u0621 \u0639\u0646 \u0623\u0643\u0648\u0627\u062f UTM \u062d\u062a\u0649 \u0627\u0644\u0622\u0646\u060c \u064a\u0645\u0643\u0646\u0643 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0645\u0639\u0631\u0641\u0629 \u0623\u0646 \u0645\u0627 \u0628\u0639\u062f \u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0641\u0647\u0627\u0645 \u0647\u0648 \u0631\u0645\u0632 UTM \u0648\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u0646\u0647. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0630\u0627 \u0631\u0627\u0628\u0637\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627\u060c \u0641\u0633\u064a\u0643\u0648\u0646 \u0642\u062f \u062a\u0645 \u0646\u0634\u0631\u0647 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0647\u0648 \u064a\u062a\u0639\u0644\u0642 \u0628\u062d\u0645\u0644\u0629 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u062c\u062f\u064a\u062f.<\/span><\/p>\n<h3><b>\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a UTM\u061f<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u0625\u0646 UTM \u0647\u0648 \u0627\u062e\u062a\u0635\u0627\u0631 \u0644\u0648\u062d\u062f\u0629 \u062a\u062a\u0628\u0639 Urchin. \u0643\u0627\u0646\u062a Urchin \u0634\u0631\u0643\u0629 \u0628\u0631\u0645\u062c\u064a\u0627\u062a \u062a\u0645 \u0625\u0637\u0644\u0627\u0642\u0647\u0627 \u0641\u064a \u0623\u0648\u0627\u062e\u0631 \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a. \u0643\u0627\u0646 \u0645\u0646\u062a\u062c\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062d\u0644\u064a\u0644 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0627\u0644\u0648\u064a\u0628 \u062a\u062d\u062a \u0646\u0641\u0633 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0630\u064a \u0623\u0635\u0628\u062d \u0645\u0639\u0631\u0648\u0641\u064b\u0627 \u062c\u062f\u064b\u0627 \u0644\u062f\u0631\u062c\u0629 \u0623\u0646 Google \u0627\u062e\u062a\u0627\u0631\u062a\u0647 \u0641\u064a \u0639\u0627\u0645 2005 \u0648\u0627\u0633\u062a\u062e\u062f\u0645\u062a\u0647 \u0643\u0645\u0642\u062f\u0645\u0629 \u0644\u0623\u062f\u0627\u0629 Google Analytics. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u062a\u062d\u0648\u0644\u060c \u0644\u0627 \u062a\u0632\u0627\u0644 UTM \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0644\u063a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u064a\u0648\u0645.<\/span><\/p>\n<h3><b>\u0643\u064a\u0641 \u062a\u062e\u062a\u0644\u0641 \u0623\u0643\u0648\u0627\u062f UTM \u0639\u0646 \u0645\u0627 \u0623\u062d\u0635\u0644 \u0639\u0644\u064a\u0647 \u0645\u0646 Google Analytics\u061f<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u0642\u062f \u062a\u0642\u0648\u0644 \u0644\u0646\u0641\u0633\u0643\u060c \u201d\u0644\u0643\u0646 Google Analytics \u062a\u0645\u0646\u062d\u0646\u064a \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0635\u0627\u062f\u0631 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u062d\u0644\u064a\u0644 \u0643\u0627\u0645\u0644 \u0644\u0645\u0646\u0635\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0641\u0643\u064a\u0641 \u064a\u062e\u062a\u0644\u0641 \u0647\u0630\u0627\u061f\u201c<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u062d\u0633\u0646\u064b\u0627\u060c \u0644\u0646\u0641\u062a\u0631\u0636 \u0623\u0646 \u0634\u0631\u0643\u062a\u0643 \u0644\u062f\u064a\u0647\u0627 \u062a\u0641\u0627\u0639\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0648\u0623\u0646\u0643 \u062a\u0642\u062f\u0645 \u0628\u0634\u0643\u0644 \u0631\u0648\u062a\u064a\u0646\u064a \u0644\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0641\u0631\u0635\u0629 \u062d\u062c\u0632 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0645\u0639 \u0634\u0631\u0643\u062a\u0643. \u0644\u0642\u062f \u0631\u0628\u0637\u062a \u0635\u0641\u062d\u0629 \u0627\u0644\u062d\u062c\u0632 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0632\u0631 \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTA)\u060c \u0648\u0647\u064a \u0645\u062f\u0631\u062c\u0629 \u0641\u064a \u0639\u0631\u0648\u0636\u0643\u060c \u0648\u062a\u0638\u0647\u0631 \u0641\u064a \u0623\u0648\u0635\u0627\u0641 \u0627\u0644\u062d\u062f\u062b \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0648\u062a\u0634\u0627\u0631\u0643\u0647\u0627 \u0641\u064a \u0643\u0644 \u0645\u0646 \u0645\u0634\u0627\u0631\u0643\u0627\u062a\u0643 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0625\u0646 \u0623\u062f\u0648\u0627\u062a Google Analytics \u0630\u0643\u064a\u0629 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0644\u0625\u062e\u0628\u0627\u0631\u0643 \u0628\u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0635\u0641\u062d\u0629 \u0627\u0644\u062d\u062c\u0632 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0625\u062e\u0628\u0627\u0631\u0643 \u0628\u0623\u064a \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u062a\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u062a\u064a \u0646\u0642\u0631 \u0639\u0644\u064a\u0647\u0627 \u0634\u062e\u0635 \u0645\u0627. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u0642\u062f \u062a\u0633\u062a\u0645\u0631 \u0641\u064a \u0636\u062e \u0627\u0644\u0637\u0627\u0642\u0629 \u0648\u0627\u0644\u0645\u0627\u0644 \u0641\u064a \u0634\u064a\u0621 \u0645\u062b\u0644 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u0643 \u063a\u064a\u0631 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0623\u0648 \u0632\u0631\u00a0 \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0647\u0648 \u0645\u0627\u00a0 \u064a\u0648\u0635\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0625\u0644\u0649 \u0635\u0641\u062d\u062a\u0643.<\/span><\/p>\n<h3><b>\u0645\u0627 \u0646\u0648\u0639 \u0645\u0639\u0644\u0645\u0627\u062a UTM \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0646\u064a \u062a\u062a\u0628\u0639\u0647\u0627\u061f<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u064a\u0645\u0643\u0646\u0643 \u062a\u062a\u0628\u0639 \u062e\u0645\u0633\u0629 \u0623\u0646\u0648\u0627\u0639 \u0642\u064a\u0627\u0633\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0645\u0627\u062a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0643\u0648\u0627\u062f UTM\u060c \u0644\u0643\u0646\u0643 \u0644\u0646 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u062c\u0645\u064a\u0639\u064b\u0627 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><b>\u0645\u0635\u062f\u0631 \u0627\u0644\u062d\u0645\u0644\u0629 (UTM_Source)<\/b><span style=\"font-weight: 400\">: \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u0645\u0635\u062f\u0631 \u0644\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0629 \u0623\u0648 \u0627\u0644\u0645\u0648\u0631\u062f \u0627\u0644\u0630\u064a \u062a\u0646\u0634\u0623 \u0645\u0646\u0647 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631. \u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u062c\u0648\u062c\u0644 \u0648\u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0648\u0633\u064a\u0637 \u0627\u0644\u062d\u0645\u0644\u0629 (UTM_Medium): <\/b><span style=\"font-weight: 400\">\u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0625\u0644\u0649 \u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u064a \u062a\u0623\u062a\u064a \u0645\u0646\u0647\u0627 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631. \u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u062f\u0641\u0639 \u0628\u0627\u0644\u0646\u0642\u0631\u0629 (PPC)\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u062d\u0645\u0644\u0629 (UTM_Term): <\/b><span style=\"font-weight: 400\">\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u00a0 \u0641\u0642\u0637 \u0645\u0639 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0646\u0638\u0645\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 \u062c\u0648\u062c\u0644 \u0648\u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062d\u0645\u0644\u0629 (UTM_Content): <\/b><span style=\"font-weight: 400\">\u0639\u0646\u062f\u0645\u0627 \u064a\u0644\u0632\u0645 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0631\u0627\u0628\u0637\u064a\u0646 \u0644\u0647\u0645\u0627 \u0646\u0641\u0633 \u0627\u0644\u0645\u0635\u062f\u0631 \u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0639\u0644\u0645\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0645\u0641\u064a\u062f \u0641\u064a \u0645\u0648\u0627\u0642\u0641 \u0645\u062b\u0644 \u062d\u0627\u0644\u0629 \u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643 \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647 \u0623\u0648 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631 A \/ B. \u0633\u064a\u0634\u064a\u0631 \u0628\u0639\u0636 \u0645\u062d\u062a\u0631\u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 <\/span><a href=\"https:\/\/www.husamjandal.com\/ar\/customer-personas\/\"><span style=\"font-weight: 400\"><a href=\"\/ar\/customer-personas\/\">\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644  <\/a><\/span><\/a> <span style=\"font-weight: 400\">\u0641\u064a \u0645\u0639\u0644\u0645\u0629 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0627\u0633\u0645 \u0627\u0644\u062d\u0645\u0644\u0629 (UTM_Campaign): <\/b><span style=\"font-weight: 400\">\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u062c\u0645\u064a\u0639 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u064a\u0645\u0643\u0646\u0643 \u062a\u0633\u0645\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0639\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0630\u064a \u062a\u062f\u064a\u0631\u0647\u060c \u0645\u062b\u0644 &#8220;\u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u062c\u062f\u064a\u062f&#8221;.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0625\u0646\u0634\u0627\u0621 \u0645\u0639\u0644\u0645\u0627\u062a UTM \u0645\u062e\u0635\u0635\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u062e\u0645\u0633\u0629 \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647 \u0645\u0639\u062a\u0631\u0641 \u0628\u0647\u0627 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0648\u062a\u0646\u0627\u0633\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0625\u0646\u0634\u0627\u0621 \u0642\u0627\u0626\u0645\u0629 \u0628\u0645\u0639\u0644\u0645\u0627\u062a \u0648\u0645\u062a\u063a\u064a\u0631\u0627\u062a UTM \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0643\u0644 \u0645\u0646\u0647\u0627 \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0628\u0647\u0627. \u0633\u064a\u0633\u0645\u062d \u0644\u0643 \u0630\u0644\u0643 \u0628\u062a\u0648\u062d\u064a\u062f \u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0645\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0644\u062a\u062a\u0628\u0639 \u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u064b\u0627 \u0623\u062b\u0646\u0627\u0621 \u062a\u0642\u062f\u0645\u0643. \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0623\u064a\u0636\u064b\u0627 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u0633\u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0637\u0627\u062a \u0623\u0648 \u0627\u0644\u0634\u0631\u0637\u0627\u062a \u0627\u0644\u0633\u0641\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0645\u0627\u0621 (holiday-sale-21 \u0645\u0642\u0627\u0628\u0644 holiday_sale_21) \u0648\u0643\u064a\u0641 \u0633\u062a\u062d\u062f\u062f \u0627\u0644\u0645\u0635\u0627\u062f\u0631 (facebook \u0645\u0642\u0627\u0628\u0644 FB \u0645\u0642\u0627\u0628\u0644 Facebook.com). \u0643\u0644\u0645\u0627 \u0643\u0646\u062a \u0645\u0646\u0638\u0645\u064b\u0627 \u0623\u0643\u062b\u0631 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0643\u0644\u0645\u0627 \u0632\u0627\u062f \u0648\u0636\u0648\u062d \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0639\u0646\u062f \u0639\u0631\u0636 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u0627\u062d\u0642\u064b\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0623\u062e\u064a\u0631\u064b\u0627\u060c \u062a\u0630\u0643\u0631 \u0623\u0646\u0647 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0634\u062e\u0635 \u0631\u0624\u064a\u0629 \u0643\u0648\u062f \u062a\u062a\u0628\u0639 UTM \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0644\u0630\u0644\u0643 \u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0644\u0639\u0645\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u062d\u0627\u064a\u062f\u0629 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646.<\/span><\/p>\n<h2><b>\u0643\u064a\u0641\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0623\u0643\u0648\u0627\u062f UTM<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0644\u0627 \u064a\u0639\u062f \u0625\u0646\u0634\u0627\u0621 \u0623\u0643\u0648\u0627\u062f UTM \u0623\u0645\u0631\u064b\u0627 \u0635\u0639\u0628\u064b\u0627 \u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u062a\u0642\u0646 \u0627\u0644\u0623\u0645\u0631\u060c \u0648\u0644\u0643\u0646 \u0644\u062d\u0633\u0646 \u0627\u0644\u062d\u0638\u060c \u0644\u0627 \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0643 \u0625\u0646\u0634\u0627\u0626\u0647\u0627 \u064a\u062f\u0648\u064a\u064b\u0627. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0627\u0629 \u0625\u0646\u0634\u0627\u0621 UTM \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c <\/span><span style=\"font-weight: 400\"> <a href=\"https:\/\/ga-dev-tools.web.app\/ga4\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener\"> \u0623\u062f\u0627\u0629 \u062c\u0648\u062c\u0644 \u0644\u0625\u0646\u0634\u0627\u0621 \u0639\u0646\u0627\u0648\u064a\u0646 URL \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a   <\/a><\/span><span style=\"font-weight: 400\">\u0647\u064a \u0623\u062f\u0627\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0634\u062e\u0635 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627. \u0645\u0627 \u0639\u0644\u064a\u0643 \u0633\u0648\u0649 \u0625\u0636\u0627\u0641\u0629 \u0639\u0646\u0648\u0627\u0646 URL \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u060c \u0648\u0625\u062f\u062e\u0627\u0644 \u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u0645\u0639\u0644\u0645\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u0648\u0633\u064a\u0642\u0648\u0645 \u062c\u0648\u062c\u0644 \u0628\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0643. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u0645\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0627\u0629 \u0648\u0633\u0627\u0626\u0637 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0645\u062b\u0644 Buffer \u0623\u0648 Hootsuite\u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0627\u0629 \u0627\u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0623\u064a\u0636\u064b\u0627.<\/span><\/p>\n<h2><\/h2>\n<h2><b>\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0643\u0648\u0627\u062f UTM \u0648\u0627\u0644\u0645\u0639\u0644\u0645\u0627\u062a \u0641\u064a \u0631\u0648\u0627\u0628\u0637 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0644\u0627\u0645\u0627\u062a UTM \u0639\u0644\u0649 \u0623\u064a \u0631\u0627\u0628\u0637 \u062a\u0642\u0631\u064a\u0628\u064b\u0627 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\u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0645\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062e\u0628\u0631\u0643 \u0628\u0647 \u0647\u0648 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0630\u064a \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0646\u0642\u0631\u0627\u062a \u0645\u0627 \u0644\u0645 \u062a\u0632\u0648\u062f\u0647 \u0628\u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0643\u0648\u0627\u062f UTM \u0639\u0644\u0649:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \/ \u0627\u0644\u0646\u0628\u0630\u0629 \u0627\u0644\u0645\u062e\u062a\u0635\u0631\u0629 (\u0627\u0644\u0628\u0627\u064a\u0648)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>\u0645\u0627 \u0647\u064a \u0645\u0639\u0644\u0645\u0627\u062a UTM \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u064a\u0651 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0644\u0631\u0648\u0627\u0628\u0637 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 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\u0643\u0645\u0635\u062f\u0631\u0643.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0627\u0644\u0648\u0633\u064a\u0637 (UTM_Medium): <\/b><span style=\"font-weight: 400\">\u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u0628\u0633\u064a\u0637\u060c \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646 \u062a\u0642\u0648\u0645 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0648\u0633\u064a\u0637 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0639\u0644\u0649 \u0623\u0646\u0647 \u201dsocial\u201c.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0627\u0633\u0645 \u0627\u0644\u062d\u0645\u0644\u0629 (UTM_Campaign): <\/b><span style=\"font-weight: 400\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0633\u0645 \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627\u060c \u0644\u0630\u0627 \u0633\u064a\u0643\u0648\u0646 \u0645\u0646 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\u201dtips\u201c \u0623\u0648 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0648\u0623\u0646 \u062a\u0633\u0645\u064a\u0647\u0627 \u201dproduct_name_tips\u201c. \u064a\u0628\u0642\u0649 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d.<\/span><\/li>\n<\/ul>\n<h2><b>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0643\u0648\u0627\u062f UTM \u0641\u064a Google Analytics<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0628\u0645\u062c\u0631\u062f \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0648\u0636\u0639 \u0631\u0648\u0627\u0628\u0637 \u0645\u0639 \u0623\u0643\u0648\u0627\u062f UTM \u0639\u0644\u0649 \u0627\u0644\u0634\u0628\u0643\u0629\u060c \u0633\u062a\u0642\u0648\u0645 \u0623\u062f\u0648\u0627\u062a Google Analytics \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0625\u0628\u0644\u0627\u063a\u0643 \u0628\u0647\u0627. \u0644\u0633\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0623\u064a \u062e\u0637\u0648\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0627 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0645\u0627 \u0639\u0644\u064a\u0643 \u0633\u0648\u0649 \u0627\u0644\u062a\u0648\u062c\u0647 \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0642\u0633\u0645 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u062a\u0634\u064a\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0639\u064a\u0646\u062a\u0647\u0627 \u0643\u0623\u0628\u0639\u0627\u062f 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400\">.<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[261,113,256],"class_list":["post-3124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-marketing-tools","tag-digital-marketing-strategy","tag-marketing-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/posts\/3124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/comments?post=3124"}],"version-history":[{"count":0,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/posts\/3124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/media\/1859"}],"wp:attachment":[{"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/media?parent=3124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/categories?post=3124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/tags?post=3124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}