{"id":3656,"date":"2022-12-22T10:31:56","date_gmt":"2022-12-22T10:31:56","guid":{"rendered":"https:\/\/www.husamjandal.com\/?p=3656"},"modified":"2026-01-09T08:29:33","modified_gmt":"2026-01-09T08:29:33","slug":"referral-marketing","status":"publish","type":"post","link":"https:\/\/www.husamjandal.com\/ar\/referral-marketing\/","title":{"rendered":"\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div class=\"fusion-text fusion-text-1\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-2623\" src=\"\/wp-content\/uploads\/2022\/12\/Arabic-Blog_Referral-Marketing-The-Hidden-Asset-How-to-Make-it-Work-for-You.jpg\" alt=\"\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647\" width=\"1500\" height=\"1000\" loading=\"lazy\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u0647\u0644 \u0644\u062f\u064a\u0643 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646 \u0623\u0648 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629\u061f \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0648\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0625\u0644\u0649 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0648\u062a\u0646\u0645\u064a\u0629 \u0623\u0639\u0645\u0627\u0644\u0643 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631. \u0627\u0645\u0646\u062d\u0646\u064a \u0628\u0636\u0639\u0629 \u062f\u0642\u0627\u0626\u0642 \u0644\u0623\u0637\u0644\u0639\u0643 \u0639\u0644\u0649 \u0627\u0644\u0622\u0644\u064a\u0627\u062a \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0648\u0631\u0627\u0621 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629\u060c \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u0637\u0648\u064a\u0631 \u0628\u0631\u0646\u0627\u0645\u062c \u0645\u062e\u0635\u0635 \u064a\u0646\u0627\u0633\u0628 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643.<\/span><\/p>\n<h2><b>\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u064a\u0630\u0643\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0639\u0627\u062f\u064a 56 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062e\u0644\u0627\u0644 \u062d\u062f\u064a\u062b\u0647 \u0643\u0644 \u0623\u0633\u0628\u0648\u0639\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0628\u062d\u062b<\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/www.slideshare.net\/brandonmurphy\/brand-advocacy-and-social-media-2009-gma-conference\" target=\"_blank\" rel=\"noopener\"> Deloitte <\/a><\/span><span style=\"font-weight: 400\">\u060c \u0642\u062f \u064a\u0628\u062f\u0648 \u0630\u0644\u0643 \u0643\u062b\u064a\u0631\u064b\u0627\u060c \u0648\u0644\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u0623\u062e\u0630 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0646\u0638\u0631 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\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0648\u062c\u0648\u062f \u0642\u064a\u0645\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0627\u062a\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0646\u0641\u0633 \u0627\u0644\u0642\u064a\u0645\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0648\u0645 \u0634\u062e\u0635 \u0645\u0627 \u0628\u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0644\u0627 \u062d\u062a\u0649 \u0642\u0631\u064a\u0628\u0629 \u0645\u0646 \u0630\u0644\u0643 \u0628\u0645\u0627 \u0641\u064a\u0647 \u0627\u0644\u0643\u0641\u0627\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u064f\u0634\u0627\u0631\u00a0 \u0625\u0644\u064a\u0647 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0647\u064a \u0623\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u060c \u0647\u0648 \u0623\u0633\u0644\u0648\u0628 \u064a\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0623\u0643\u062b\u0631 \u062a\u0648\u062c\u0647\u0627\u064b \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641 \u0648\u0644\u0632\u064a\u0627\u062f\u0629 \u0648\u062a\u064a\u0631\u0629 \u0630\u0643\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n<h3><b>\u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u064a\u0645\u0643\u0646 \u0623\u0646 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\u0627\u0644\u0630\u064a \u064a\u062d\u064a\u0644 \u0634\u062e\u0635\u064b\u0627 \u0622\u062e\u0631 \u0625\u0644\u064a\u0643 \u0644\u062f\u064a\u0647 \u062a\u062c\u0631\u0628\u0629 \u0634\u062e\u0635\u064a\u0629 \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643. \u0625\u0645\u0627 \u0623\u0646\u0647 \u0639\u0645\u064a\u0644 \u062d\u0627\u0644\u064a \u0623\u0648 \u0633\u0627\u0628\u0642. \u064a\u0646\u062f\u0631\u062c \u062d\u0648\u0627\u0644\u064a 80% \u0645\u0646 \u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0629\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0645\u0627 \u0646\u0634\u0631\u062a\u0647 <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/a-new-way-to-measure-word-of-mouth-marketing\" target=\"_blank\" rel=\"noopener\">\u0645\u0627\u0643\u064a\u0646\u0632\u064a  <\/a><\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u064a\u0634\u064a\u0631 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0625\u0644\u0649 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0623\u0646\u0647\u0645 \u0645\u0631\u0648\u0627 \u0628\u062a\u062c\u0631\u0628\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639\u0647\u0627 \u0623\u0648 \u0644\u0623\u0646\u0647\u0645 \u0631\u0623\u0648\u0627 \u0631\u0633\u0627\u0626\u0644\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0648 \u062a\u0645 \u0627\u0644\u062f\u0641\u0639 \u0644\u0647\u0645 \u0644\u0644\u0625\u062d\u0627\u0644\u0629 \u0625\u0644\u064a\u0643 \u0628\u0635\u0641\u062a\u0647\u0645 \u0645\u0624\u062b\u0631\u064a\u0646.<\/span><\/p>\n<h2><b>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0645\u0641\u064a\u062f\u064b\u0627\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u062e\u0637\u064a\u0637\u0647\u0627 \u0648\u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0623\u0639\u0645\u0627\u0644\u0643 \u0628\u0635\u0648\u0631\u0629 \u0643\u0628\u064a\u0631\u0629.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0<\/span><b>\u0627\u0644\u062b\u0642\u0629:<\/b><span style=\"font-weight: 400\"> \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0623\u0645\u0631 \u0636\u0631\u0648\u0631\u064a \u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0625\u062c\u0645\u0627\u0644\u0627\u064b\u060c \u0623\u0643\u062f 84% \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0628\u0623\u0646 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0645\u0646 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0648\u0627\u0644\u0639\u0627\u0626\u0644\u0629 \u0647\u064a \u0645\u0635\u062f\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0648\u0641\u0642\u0627\u064b \u0644\u0623\u0628\u062d\u0627\u062b <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/www.nielsen.com\/insights\/2013\/under-the-influence-consumer-trust-in-advertising\/\" target=\"_blank\" rel=\"noopener\">\u0646\u064a\u0644\u0633\u0648\u0646  <\/a><\/span><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0<\/span><b>\u0627\u0644\u062a\u0623\u062b\u064a\u0631:<\/b><span style=\"font-weight: 400\"> \u064a\u0642\u0648\u062f \u0627\u0644\u062d\u062f\u064a\u062b \u0627\u0644\u0634\u0641\u0647\u064a \u0645\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649 50% \u0645\u0646 \u062c\u0645\u064a\u0639 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0645\u0627\u0643\u064a\u0646\u0632\u064a\u060c \u062d\u064a\u062b \u062a\u062a\u0645 \u0625\u062d\u0627\u0644\u0629 \u0648\u0627\u062d\u062f \u0645\u0646 \u0643\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u062e\u0627\u0635 \u062a\u0642\u0631\u064a\u0628\u064b\u0627 \u0625\u0644\u0649 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0645\u0627 \u0646\u0634\u0631\u062a\u0647 \u0634\u0631\u0643\u0629 Deloitte.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/b><span style=\"font-weight: 400\">: \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0623\u062a\u064a \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u062a\u0645 \u0625\u062d\u0627\u0644\u062a\u0647\u0645 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u062d\u0645\u0644\u064a\u0646 \u0628\u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0644\u0630\u0644\u0643 \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646\u0647\u0645 \u0639\u0631\u0636\u0629 \u0644\u0644\u0634\u0631\u0627\u0621 \u0623\u0643\u062b\u0631 \u0628\u0623\u0631\u0628\u0639 \u0645\u0631\u0627\u062a \u0645\u0646 \u063a\u064a\u0631\u0647\u0645\u060c \u0648\u0641\u0642\u0627 \u0644\u0628\u062d\u062b \u0646\u064a\u0644\u0633\u0648\u0646.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0627\u0644\u0628\u0642\u0627\u0621<\/b><span style=\"font-weight: 400\">: \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u062d\u064a\u0644\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u0648\u0646 \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 37% \u0645\u0646 \u063a\u064a\u0631\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0639\u062f\u0644 \u062a\u0633\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0642\u0644 \u0648\u0641\u0642\u0627\u064b \u0644\u0634\u0631\u0643\u0629 Deloitte.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629<\/b><span style=\"font-weight: 400\">: \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0623\u062a\u0648\u0646 \u0625\u0644\u0649 \u0634\u0631\u0643\u062a\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0646\u0627\u0642\u0644 \u0627\u0644\u062d\u062f\u064a\u062b \u0636\u0650\u0639\u0641 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645\u062a \u0645\u0639\u0631\u0641\u062a\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u060c \u0648\u0630\u0644\u0643 \u062d\u0633\u0628 \u0628\u062d\u062b \u0646\u064f\u0634\u0631 \u0641\u064a \u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u062a\u064f\u0638\u0647\u0631 \u0646\u0641\u0633 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u0627\u0644\u064a\u0646 \u064a\u062c\u0644\u0628\u0648\u0646 \u0636\u0650\u0639\u0641 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0623\u064a\u0636\u064b\u0627.<\/span><\/li>\n<\/ul>\n<h2><b>\u0643\u064a\u0641 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u062d\u062a\u0631\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0627\u0644\u0622\u0646 \u0628\u0639\u062f \u0623\u0646 \u062d\u0635\u0644\u062a \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u062d\u0648\u0644 \u0645\u0627\u0647\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0648\u0633\u0628\u0628 \u0643\u0648\u0646\u0647 \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629\u060c \u062f\u0639\u0646\u0627 \u0646\u062a\u0639\u0645\u0642 \u0641\u064a \u0627\u0644\u0622\u0644\u064a\u0627\u062a \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0648\u0631\u0627\u0621 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0646\u0627\u062c\u062d\u0629.<\/span><\/p>\n<h3><b>\u0627\u0628\u062f\u064a \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u064b \u0628\u0639\u0645\u0644\u0627\u0626\u0643<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u0642\u0628\u0644 \u0623\u0646 \u062a\u0628\u062f\u0623 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0623\u064a \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629\u060c \u062a\u0623\u0643\u062f \u0645\u0646 \u0631\u0636\u0627 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646. \u0623\u0648\u0644\u0627\u064b\u060c \u064a\u0643\u0644\u0641 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u0645\u0627 \u0628\u064a\u0646 5 \u0625\u0644\u0649 25 \u0645\u0631\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0639\u0645\u064a\u0644 \u062d\u0627\u0644\u064a\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noopener\">\u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0628\u0632\u0646\u0633 \u0631\u064a\u0641\u064a\u0648  <\/a><\/span><span style=\"font-weight: 400\">. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062d\u0627\u0648\u0644 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0641\u064a \u062d\u0627\u0644 \u0627\u0646\u0633\u062d\u0627\u0628 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646\u060c \u0633\u064a\u0624\u062b\u0631 \u0630\u0644\u0643 \u0628\u0634\u0643\u0644 \u0633\u0644\u0628\u064a \u0639\u0644\u0649 \u0639\u0645\u0644\u0643. \u062b\u0627\u0646\u064a\u064b\u0627\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u0639\u062f\u0627\u0621 \u0641\u0642\u0637 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629. \u062e\u0630 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0628\u062f\u0621 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u0645\u0639\u0627\u0644\u062c\u0629 \u0623\u064a \u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0636\u0645\u0627\u0646 \u0628\u062f\u0621 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0645\u062a\u064a\u0646.<\/span><\/p>\n<h3><b>\u0627\u0645\u062a\u0644\u0643 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u064a\u0641\u0643\u0631\u0648\u0646 \u0641\u064a \u0627\u0644\u0623\u0645\u0631 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a \u0648\u062f\u0631\u062c\u0627\u062a \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0623\u0645\u0631 \u064a\u062a\u0639\u0644\u0642 \u0623\u0643\u062b\u0631 \u0628\u062c\u0648\u0647\u0631 \u0634\u0631\u0643\u062a\u0643. \u0625\u0646\u0647\u0627 \u062a\u0645\u062b\u0644 \u0631\u0633\u0627\u0644\u062a\u0643 \u0648 \u0639\u0645\u0644\u0643. \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0642\u062f \u0648\u0636\u0639\u062a \u0647\u0630\u0647 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0642\u0628\u0644 \u0628\u062f\u0621 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u062d\u0627\u0644\u0629\u060c \u0641\u0644\u0646 \u064a\u0639\u0631\u0641 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u0648\u062c\u0648\u0646 \u0644\u0643 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0646\u0642\u0644\u0647\u0627. \u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0646 \u0648\u0636\u0648\u062d \u0631\u0633\u0627\u0644\u062a\u0643 \u0648 \u0645\u0627 \u062a\u0645\u062b\u0644\u0647 \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u0631\u0648\u062c\u0648\u0646 \u0645\u0646 \u0646\u0642\u0644 \u0634\u0639\u0627\u0631\u0627\u062a\u0643 \u0628\u0623\u0641\u0636\u0644 \u0635\u0648\u0631\u0629.<\/span><\/p>\n<h3><b>\u0627\u0639\u062a\u0628\u0631\u0647 \u0645\u0633\u0627\u0631 \u0645\u0628\u064a\u0639\u0627\u062a<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u064a\u0633\u064a\u0631 \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0646\u062d\u0648:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0627\u0644\u0648\u0639\u064a<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0627\u0644\u0631\u063a\u0628\u0629<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621<\/span><\/li>\n<\/ol>\n<p><span 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\u0646\u0638\u0631\u0627\u0626\u0647\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062a\u0627\u0628\u0639 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f\u060c \u0641\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0636\u062d \u0645\u0646 \u0647\u0645 \u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645. \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u062c\u064a\u062f \u0627\u0644\u0623\u062e\u0630 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u0646\u062d \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646 \u0627\u0644\u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0623\u0648 \u0631\u0628\u0645\u0627 \u062d\u062a\u0649 \u062a\u0637\u0648\u064a\u0631 \u0628\u0631\u0646\u0627\u0645\u062c \u062e\u0627\u0635 \u0644\u0647\u0645 \u0641\u0642\u0637.<\/span><\/p>\n<h3><b>\u0644\u0627 \u062a\u0646\u0633\u0649 \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0632\u064a\u062f \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0645\u0646 \u0639\u062f\u062f \u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0644\u0642\u0627\u0647\u0627 \u0648\u062a\u0639\u0632\u0632 \u0623\u064a\u0636\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u062d\u0648\u0644 \u0639\u0645\u0644\u0643. \u062a\u0642\u062f\u0645 9 \u0645\u0646 \u0643\u0644 10 \u0628\u0631\u0627\u0645\u062c \u0625\u062d\u0627\u0644\u0629 \u0645\u0643\u0627\u0641\u0622\u062a \u0645\u0632\u062f\u0648\u062c\u0629 \u0627\u0644\u062c\u0627\u0646\u0628 \u0648\u0641\u0642\u0627\u064b \u0644\u0640 <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/www.saasquatch.com\/blog\/introducing-2020-state-of-referral-marketing\/\" target=\"_blank\" rel=\"noopener\"> SaaSquatch <\/a><\/span><span style=\"font-weight: 400\">. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0643\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0631\u0648\u062c \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u064f\u062d\u0627\u0644 \u062a\u0639\u0648\u062f \u0639\u0644\u064a\u0647\u0645 \u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0625\u062d\u0627\u0644\u0629. \u0648\u0641\u0642\u064b\u0627 \u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0647\u064a \u0643\u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<h4><b>\u0644\u0644\u0645\u0631\u0648\u062c\u064a\u0646:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u062d\u0627\u0641\u0632 \u0646\u0642\u062f\u064a (50\u066a)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0628\u0637\u0627\u0642\u0629 \u0647\u062f\u0627\u064a\u0627 (17.6\u066a)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0646\u0633\u0628\u0629 \u062e\u0635\u0645 (9.8\u066a)<\/span><\/li>\n<\/ul>\n<h4><b>\u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u062a\u0645 \u0625\u062d\u0627\u0644\u062a\u0647\u0645:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u062d\u0627\u0641\u0632 \u0646\u0642\u062f\u064a (53.8\u066a)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0\u0646\u0633\u0628\u0629 \u062e\u0635\u0645 (23.7\u066a)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0\u0628\u0637\u0627\u0642\u0629 \u0647\u062f\u0627\u064a\u0627 (6.4\u066a)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0628\u0634\u0643\u0644 \u0634\u0627\u0626\u0639: \u0648\u0642\u062a \u0627\u0634\u062a\u0631\u0627\u0643 \u0645\u062c\u0627\u0646\u064a \u0648\u0645\u0628\u0627\u0644\u063a \u0646\u0642\u062f\u064a\u0629 \u0648\u0646\u0642\u0627\u0637 \u0648\u0639\u0645\u0644\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629 .<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0644\u0644\u062a\u0643\u0644\u0641\u0629 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\u0627\u0644\u0633\u0624\u0627\u0644<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u062a\u0633\u062a\u0641\u064a\u062f \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0628\u0642\u0627\u062a\u060c \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0645\u0646 \u0627\u0644\u0634\u0627\u0626\u0639 \u0625\u0644\u0649 \u062d\u062f \u0645\u0627 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0628\u0627\u0626\u0639\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0628\u062a\u0648\u0641\u064a\u0631 \u0641\u0631\u0635 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0644\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0627\u0644\u0633\u062d\u0628 \u0639\u0644\u0649 \u0628\u0637\u0627\u0642\u0629 \u0647\u062f\u0627\u064a\u0627 \u0644\u0643\u0644 \u0625\u062d\u0627\u0644\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062f\u064a\u0631 \u0634\u0631\u0643\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 B2B\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646 \u062a\u062d\u0642\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0641\u0631\u062f\u064a\u0629 \u0648\u062a\u0642\u062f\u064a\u0645 \u0637\u0644\u0628\u0627\u062a \u0631\u0633\u0645\u064a\u0629 \u0644\u0644\u0625\u062d\u0627\u0644\u0627\u062a.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629<\/b><span style=\"font-weight: 400\">. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0637\u0644\u0628 \u062a\u0639\u0631\u064a\u0641 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0625\u062d\u0627\u0644\u0629.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0627\u0637\u0644\u0628 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629<\/b><span style=\"font-weight: 400\">. \u0623\u062e\u0628\u0631 \u0627\u0644\u0645\u0631\u0648\u062c \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0628\u0623\u0646\u0643 \u062a\u0642\u062f\u0651\u0631 \u0645\u0633\u0627\u0639\u062f\u062a\u0647 \u0648\u0623\u0646 \u0625\u062d\u0627\u0644\u0627\u062a\u0647 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062a\u0642\u062f\u0645 \u0634\u0631\u0643\u062a\u0643.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u0648\u0636\u062d \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0647\u0627<\/b><span style=\"font-weight: 400\">. \u0644\u0627 \u064a\u0639\u0631\u0641 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u062f\u0648\u0645\u064b\u0627 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\u0645\u062c\u0627\u0646\u064a\u0629.<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[113,253],"class_list":["post-3656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-strategy","tag-sales-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/posts\/3656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/comments?post=3656"}],"version-history":[{"count":0,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/posts\/3656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/media\/3686"}],"wp:attachment":[{"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/media?parent=3656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/categories?post=3656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.husamjandal.com\/ar\/wp-json\/wp\/v2\/tags?post=3656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}