Author's Posts

Use of Social Media in HealthcareSocial Media is a powerful marketing channel for all industries, and especially for the healthcare industry. Use of Social Media in Healthcare proved to be an effective strategy for many organizations.

Below, you will find some of the best resources related to the use of Social Media in Healthcare. At the end of the post, you will be able to learn how to use Social Media in Healthcare…

Consumer use of social media in healthcare

Consumer use of social media in healthcare. Social media is becoming a bigger part of the collection of health information, but it varies by health condition and treatment options how patients use social channels during their

Farris Timimi, MD, Discusses the Role and Use of Social Media in Healthcare

“This isn’t an addition to your job. This is part of your job,” says Mayo Clinic cardiologist and Medical Director of Mayo Clinic’s Center for Social Media, Farris Timimi, MD, when discussing the role and use of social media in health care. “This is …

Social Media Gets an A+ For Use in Healthcare

Social Media Gets an A+ For Use in Healthcare. Social media has mostly been talked about in the negative when it comes to hospitals and healthcare organizations. Data breaches – Confidential records, with personal info like Social Security…

Healthcare Social Media: Time To Get On Board

Healthcare Social Media: Time To Get On BoardInformationWeekIn a recent interview with InformationWeek Healthcare, Hood said potential stumbling blocks include understaffing of the social media effort; clumsy use, namely using the wrong social media…

Social Media “Likes” Healthcare

Social Media Likes Healthcare is a PwC report providing insight into what some of the largest healthcare providers are doing in the social media landscape. Integrating social media data/analytics into the organization; Measuring the effectiveness/linking to ROI; Educating staff on how to effectively use social media; Keeping up with the pace of technology change; Responding to information identified via social media; Sharing of patient identifiable information/HIPAA

Are you ready to the use of Social Media in Healthcare industry?
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LinkedIn for Businesses

LinkedIn is one of the most effective social media marketing channels for businesses. People do business with people, and LinkedIn is the largest social media network for business professionals on earth!

There are endless number of opportunities from using LinkedIn for businesses, such as for sales, business development, marketing, HR & recruitment, among many others. Below are some of the noticeable resources on why to use LinkedIn for Business. At the end of this post, you will have the chance to learn more:

LinkedIn For Business

LinkedIn for Business – It’s billed as the social network for professionals, but now LinkedIn is trying to be the viable social media option for businesses. LinkedIn for business LinkedIn for Business -The social network, with 120 million members wor…

Linkedin For Businesses and Professionals: How It Works

Linkedin for businesses and professionals has become a serious networking tool with over 150 million users. Learn from the experts about Linkedin by connecting with Local Pulse Marketing for Social Media Quick Start

How To Promote Your Business On LinkedIn

It’s a goldmine for businesses that need new connections. LinkedIn looks a lot like Facebook, but with a targeted audience that companies can take advantage of. The best part: many of the solutions for increasing the presence of your business on LinkedIn are free and easy to use.

2 Tips to Harness the Marketing Potential of LinkedIn

The social media network LinkedIn is often used by consumers as a way of marketing themselves for career purposes. However, unbeknownst to many businesses, the tool can also be used to raise marketing awareness and

10 LinkedIn Tips for Growing Your Business

LinkedIn is designed to better connect business professionals. These 10 profile tips will enhance your business networking with LinkedIn.

Using LinkedIn to build business: Nine ideas

LinkedIn has over 161 million professional users in some 200 different countries, making it the ideal tool for savvy SMBs owners looking to build their business.

Are you ready to take full advantage of using LinkedIn for Businesses?
Contact me for more details.

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Foursquare for HospitalsThe applications for Foursquare in real life are endless. I would say it is my favorite mobile-social app ever. This time I am focusing on how Hospitals can make good use of this amazing tool. Here some of the best resources, research, and recommendations on how to use Foursquare for Hospitals effectively:

Hospitals on Foursquare – A National Survey

This table (opens new window) contains data on over 780 Hospital Foursquare accounts. Researched in January 2011, it includes unique users, total check-ins and indicates if the hospital as claimed their venue. This data

Healthcare checks into Foursquare

But when I saw Foursquare posts in Twitter searches that showed people checking in at our hospitals, I became a bit more interested. Now, I’m glad these posts show up in Twitter and Facebook feeds, because I can respond

Innovative Nurse

Foursquare is a mobile application that allows users to “check in” at specific locations. Nearly 1000000 businesses are already on foursquare and over 20000000 people use Foursquare to connect with local businesses.

Your Hospital and Location-Based Networks

The post looked at Facebook Places and Foursquare and how they’ll impact hospitals. One obvious potential is for patients to use the comments and tips features to make remarks about their experience with a given provider

Are you ready to take full advantage of Foursquare for your hospital? Contact me for more details.

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It seems there’s a Facebook-related headline every week and for many reasons – Keep in mind how Generation Z connects today. But where does that leave TV when it comes to reaching out to audiences? Here’s my take on Facebook and its role in advertising:

While the industry debates Facebook’s worth, its necessity, and its value in digital advertising, it is becoming increasingly clear to me that it will indeed become a strong contender for “the most effective advertising medium” sometime in the near future.
The last bastion of traditional advertising, the TV, is often deemed to be a time-waster for most consumers. Brands purchase viewership based on TRPs and in their attempt to reach the right audience, they fail gravely by picking the most popular soap or reality show to make their point. No surprise, these brands need a reality check themselves!
With TV advertisements, it is difficult to measure the size and makeup of the audience that views them. Since most ads are purely aesthetic they often provide NO measurable performance metric to represent the consumers.
Facebook, on the other hand, seems to have hit the nail on the head. It guarantees audience reach and frequency of ad delivery along with direct links to the seller’s products. You can target real people, not anonymous cookies, who actually take interest in buying a product like yours.
Also, Facebook allows advertisers to reach out to the desired audiences, the self-identified fans across highly targeted age ranges, genders and geo-locations. It gives them the ability to: connect with their consumers, convince them and build a relationship that’s essential for a self-generating sales funnel. To add to that, advertisers can reach to their fans’ friends, and friends of friends, and possibly reach out to their competitors’ fans. The Facebook ad options appear to be endless.
Even though TV and Facebook ads may have similar target audiences, Facebook increases the possibility of actually reaching the desired audiences. It is worth mentioning, as well, that the real impact of Facebook is in its ability to cut down television budgets.
In the meantime, for those who want to maximize brand engagement and consumer advocacy, I would recommend you coordinate your Facebook and TV efforts well and make the most of this giant social media network for effective advertising.
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The other day I was in Mall of the Emirates, and as I was passing by a booth for a real estate company, I took notice of the person manning the booth. He was observing all the people passing by him. To my surprise, this agent chose to have a conversation with me about their new residential tower project. He was trying to sell me an apartment!

There are much better ways to connect with people when they are in your vicinity; there are more effective ways than random selection. With social media, location registry tools, CRMs, mobile devices, and Bluetooth technology combined, a delicious recipe can be cooked up, allowing companies to maximize their reach to target groups. The beauty of it is that it can even be done during the exact moment prospects are passing by your premises. We call this proximity-based marketing.

Here are a couple of examples:

1. A restaurant group uses Facebook Places, Foursquare and Gowalla (mobile location registry platforms) to customize its service for customers based on info available to them about each person in the vicinity of their restaurants.

2. An electronics store uses a Bluetooth broadcasting technology to send Bluetooth messages about special offers to all mobile users within a short distance of their premises – of course the recipients should also need to have their Bluetooth devices turned on.

Implementing a proximity based marketing strategy can be very essential for businesses from specific industries. There are endless ways to apply this concept; however, extra time, planning, processes, and resources will be needed to utilize such marketing channels successfully.

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