You should use your Customer Lifetime Value (CLV) and Cost Per Acquisition (CPA) BEFORE you create a strategy to get maximum ROI. Here’s why & how to do it.
Many people prefer email over other contact methods but that usually means you won’t get any tracking data from their website visit. See the solution here.
Not sure which metrics to use to measure marketing success or have a nagging feeling you could be doing better? Use this KPI guide for insights.
Assuming you have some basic knowledge about digital marketing, you would know there are many factors and channels that contribute to your business success. You can think of them as…