Future-Proofing Your Business: Strategies for Long-Term Success in a Changing Market

Husam Jandal •Digital Marketing A/B Testing, Automation, brand collaboration, Brand Storytelling, business agility, cloud-based systems, complementary services, Customer Journey, Customer Lifetime Value, Customer Personas, data reviews, develop a customer care program, Digital Marketing Tree, Evergreen articles, Freelancers, McKinsey, outsourcing roles, paid placement, repeatable, Retargeting, scale marketing investments, Search Engine Journal, Search engines, sticky benefits, structured process

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Build a future-proof business strategy. Learn key strategies to protect your company from shifts and get actionable steps you can start applying today.

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Why Cutting Marketing Budgets Costs More Than You Think

Husam Jandal •Digital Marketing Automation, automotive, Bain & Company, CB Insights, CLV, customer onboarding, fast-moving consumer goods, Forbes, HBR, marketing budget, Outsourcing, referral partnerships

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Cutting your marketing budget can have lasting consequences. Explore the research and proven strategies to keep your business strong, even in difficult times.

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Ditch the Status Quo: Your Business Needs Change to Thrive

Husam Jandal •Digital Marketing agile transformations, aligns marketing, ambitious financial target, American Psychological Association, and operations, Andrea Belk Olson, Columbia University, cross-selling, Deloitte, Digital Marketing Tree methodology, experimentation, Gallup, Harvard University, Intuition, Knowable, McKinsey, MIT, project management system, pursuing growth, PwC, Sales, soliciting referrals, talent strategy

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Explore the psychology behind resistance to change and learn how to craft a business transformation strategy that drives lasting growth.

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How Marketing Experimentation Fuels Breakthroughs

Husam Jandal •Digital Marketing A/B Testing, Bain & Company, Bitwarden, boost return on investment (ROI), Crazy Egg, customer relationship management (CRM) software, Digital Marketing Tree framework, Eppo, Google Analytics, HBR, HBS, Hotjar, HubSpot, LastPass, marketing project management tool, Optimizely, PageSense, Salesforce, The Guardian, إدارة كلمات المرور

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Explore how marketing experimentation helps businesses break growth plateaus, refine strategy, and spark innovation through small, data-driven tests.

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12 Costly Mistakes Businesses Make by Underutilizing Marketing Data

Husam Jandal •Digital Marketing A/B Testing, Analytics Tools, Business goals, Business services sector, Constant Contact, CRM software, Customer Journey, customer lifetime value (CLV), Customer Personas, Customer Relationship Management, Forrester, Gartner, Google Analytics, HubSpot, Nielsen, Paid search, Proxima, Reverse-engineer your marketing, Software company, WordStream

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Explore common mistakes that occur when marketing data is underutilized and get actionable tips to help you move toward a data-driven marketing strategy.

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How to Align Goals, Personas, and Customer Journeys

Husam Jandal •Digital Marketing Brand Building, CRM, Customer Journey Map, customer listening, Customer Personas, Deloitte, Dominican University, educational content, Forbes, goal-setting strategies, marketing automation platforms, PPC, review analytics to uncover trends, SEO, Social Media Marketing, structured system for growth

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Learn how to align goals, personas, and customer journeys to boost engagement, improve retention, and drive measurable business growth.

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Plugging the Leaks: How to Stop Losing Leads and Customers

Husam Jandal •Digital Marketing A/B Testing, alignment between sales and marketing, Analytics Tools, automation strategies, Client Onboarding Process, complementary products and services, Customer Stickiness, Digital Marketing Tree Approach, engage with your customers, Experience on a phone, GrowthList, Harvard Business Review, HBR, HubSpot, learn what your customers are saying, online community around your brand, Paid campaigns, retention is a major growth driver, Small Biz Genius, Social Media Listening, Speed-to-lead, SuperOffice, Telfer School of Management at the University of Ottawa, Zendesk, Zuko

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Stop losing leads and customers with these proven strategies to plug funnel leaks, boost conversions, and strengthen long-term retention.

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10 Things About Digital Marketing You Can Learn at the Gym

Husam Jandal •Digital Marketing Asana, Automation strategy, Content Calendar, Customer Lifetime Value, Digital Marketing Tree, Evergreen articles, Project Management Tools, Reverse-engineering your digital marketing budget, Vanity Metrics, Wrike

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Build marketing consistency and long-term results with strategies inspired by fitness. Learn how to stay motivated, adapt, and grow sustainably.

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How New Products, Partnerships, and Collaborations Drive Growth

Husam Jandal •Digital Marketing Company reports, Content, CRM, Digital Marketing Tree, Lead-routing plan, Lifecycle journeys, Marketing Automation, Measure results, Onboarding, Professional networking, Proven stategy, Reach new audiences, Referral, SEO, UTMs

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Learn how product-led growth, partnerships, and collaborations drive growth, plus get clear steps to test, measure, and scale.

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Why Every Strong Marketing Strategy Starts with Listening

Husam Jandal •Digital Marketing Ahrefs, CRM platforms, Deloitte, FreshDesk, Google Analytics, Google Reviews, Hootsuite, Hotjar, HubSpot, Mention, Microsoft Clarity, Salesforce, Semrush, Shopify, Slack, Social Media Monitoring, Sprout Social, SurveyMonkey, Trustpilot, Typeform, WooCommerce, Yelp, Zendesk, Zoho

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Discover how listening to your customer drives loyalty, innovation, and ROI. Learn tools, methods, and steps to build a listening-led marketing strategy.

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