How to NOT Waste Money on Content Marketing
There’s a common misconception that content marketing for businesses is all about producing blogs at breakneck speeds. You’ll hear varying “helpful” tips, like to blog three times a week or…
How Businesses are Investing in Digital Marketing Today
The way companies view digital marketing is shifting. Research from Adobe indicates that about 70 percent of all businesses are integrating digital in the majority of their marketing activities. The…
Why Branding is More Important than SEO
SEO gets a lot of press; so much that people who don’t even know how it works know that they want it. It’s the magic cure-all of the digital age…
Marketing Strategies for Business: Defy the Norm to Win
Marketing strategies for businesses evolve over time, but the latest trends are daunting. Professionals are spending more time than ever developing profitable marketing strategies, but they’re also getting loaded down…
6 Excuses to Avoid Social Selling – and Why They’ll Kill Your Business
Admitting you have a problem is the first step in solving it. If you are reading this, you may have recognized that you have a problem with your business. You’re…
7 Things You Can Learn from a Fisherman
When it comes to life lessons, nothing can truly teach you more than fishing. The patience, practice, and skill needed to be a professional, or least accomplished, fisherman are all…
Climbing the Digital Marketing Tree
The digital marketing map depicts the various elements that go into promoting a business online and the ways in which those strategies intersect with one another. To simplify the complexity…
Create Content your Social Followers Will Want to Share
Word of mouth, street corner gossip and graffiti have been spreading ideas since the beginning of civilization. In recent times, social media networks have taken over. Great for marketing, but…
Going local vs. global – How to choose your domain extension
In today’s Google-search world, it has become necessary for every organization, company, or institution in the region to have its own website. Be it a small mid-cap firm or a…
Growing and Leveraging Your Online Presence
Your Digital Marketing Strategy When it comes to marketing, there are a few trends to keep an eye on. From time to time, you need to evaluate things and see…
