Customer Personas: What They Are and Why You Need to Define Them
Customer personas can help you attract more leads and convert more often. Learn how they work and how to build your own in this guide.
Why Call Tracking Has Become an Essential Marketing Tool
Call tracking is an essential marketing tool that every business engaging in online marketing needs. Learn why and how to leverage it here.
Content Marketing Calendar: What it is and Why You Need One
A content calendar is a digital marketing strategy that helps you plan and execute your content marketing campaigns. Learn how to maximize results with one now.
5 Reasons You Need a CRM to Maximize Your Marketing ROI
Learn how to use customer relationship management (CRM) software to improve your customer experience and maximize your marketing ROI.
Should You Outsource Digital Marketing or Keep it In-House?
Find out why you should evaluate outsourcing vs. in-house for each digital marketing role independently and learn how to make business-boosting decisions here.
Should You Outsource Social Media Marketing or Keep it In-House?
It’s usually better to keep your social media marketing in-house rather than outsourcing it. Find out why here.
How to Capture Tracking Info for Email Enquiries and Get Actionable Data
Many people prefer email over other contact methods but that usually means you won’t get any tracking data from their website visit. See the solution here.
Why Social Media is Integral in Business Marketing & How to Ensure Success
Social media marketing offers a wealth of benefits, but you need a strategy that fits your unique company and aligns with your goals. Here’s how to get started.
How to Ensure Your Marketing Strategy & Competitive Positioning Goals Align
Aligning your marketing strategy and competitive positioning goals requires a top-to-bottom approach. Get the details and see an example in action here.
11 Metrics to Measure Your Marketing Success
Not sure which metrics to use to measure marketing success or have a nagging feeling you could be doing better? Use this KPI guide for insights.
