Customer Lifetime Value (CLV): What it is & Why it Matters
You should use your Customer Lifetime Value (CLV) and Cost Per Acquisition (CPA) BEFORE you create a strategy to get maximum ROI. Here’s why & how to do it.
Should You Outsource Digital Marketing or Keep it In-House?
Find out why you should evaluate outsourcing vs. in-house for each digital marketing role independently and learn how to make business-boosting decisions here.
Should You Outsource Your Marketing Video Production or Keep it In-House?
It’s easy to tackle video marketing in-house, but should you? Learn how outsourcing video marketing production may deliver better & cost-effective results here.
7 Things You Can Learn from a Fisherman
Using digital media to reach your target audience is much like trying to catch a certain type of fish!
Create Content your Social Followers Will Want to Share
Word of mouth, street corner gossip and graffiti have been spreading ideas since the beginning of civilization. In recent times, social media networks have taken over. Great for marketing, but…
What it Means to Go Glocal in the Digital Scene
Back in 2005, I was sitting with a sales consultant devising a sales strategy and a sales process for my business when he asked the golden question, “So Husam, what…
