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Tag Archives: ROI

Customer Lifetime Value (CLV): What it is & Why it Matters

Husam Jandal • July 16, 2020Digital Marketing agile marketing, digital marketing, digital marketing strategy, marketing metrics, ROI
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Customer Lifetime Value (CLV)

You should use your Customer Lifetime Value (CLV) and Cost Per Acquisition (CPA) BEFORE you create a strategy to get maximum ROI. Here’s why & how to do it.

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