You should use your Customer Lifetime Value (CLV) and Cost Per Acquisition (CPA) BEFORE you create a strategy to get maximum ROI. Here’s why & how to do it.
Find out why you should evaluate outsourcing vs. in-house for each digital marketing role independently and learn how to make business-boosting decisions here.
It may be better to keep this crucial role in-house, but you can successfully outsource digital marketing management if you keep the tips outlined here in mind.
Many will suggest that you outsource digital marketing analytics to ensure they’re being managed well, but this is not always the best choice. Read why here.
You can outsource email marketing or keep it in-house and be successful either way—the right choice is different for each business. Here’s what to consider.
Many people prefer email over other contact methods but that usually means you won’t get any tracking data from their website visit. See the solution here.