Should You Outsource Copywriting or Keep it In-House?
There are benefits to outsourcing copywriting and hiring an in-house copywriter as well. Get a balanced overview of both options here.
Tag Archives: digital marketing
How to Capture Tracking Info for Email Enquiries and Get Actionable Data
Many people prefer email over other contact methods but that usually means you won’t get any tracking data from their website visit. See the solution here.
11 Metrics to Measure Your Marketing Success
Not sure which metrics to use to measure marketing success or have a nagging feeling you could be doing better? Use this KPI guide for insights.
When Does Content Expire?
It’s often said that “content is king,” but let’s face it, content has an expiration date. No matter how much time you invest in it, the results you get from…
How Businesses are Investing in Digital Marketing Today
The way companies view digital marketing is shifting. Research from Adobe indicates that about 70 percent of all businesses are integrating digital in the majority of their marketing activities. The…
Climbing the Digital Marketing Tree
The digital marketing map depicts the various elements that go into promoting a business online and the ways in which those strategies intersect with one another. To simplify the complexity…
