You should use your Customer Lifetime Value (CLV) and Cost Per Acquisition (CPA) BEFORE you create a strategy to get maximum ROI. Here’s why & how to do it.
Find out why you should evaluate outsourcing vs. in-house for each digital marketing role independently and learn how to make business-boosting decisions here.
PPC ads can be managed by an in-house specialist or outsourced. Here’s what you need to know to decide which is right for your business.
It may be better to keep this crucial role in-house, but you can successfully outsource digital marketing management if you keep the tips outlined here in mind.
Many will suggest that you outsource digital marketing analytics to ensure they’re being managed well, but this is not always the best choice. Read why here.
It’s usually better to keep your social media marketing in-house rather than outsourcing it. Find out why here.
You can outsource email marketing or keep it in-house and be successful either way—the right choice is different for each business. Here’s what to consider.
There are benefits to outsourcing copywriting and hiring an in-house copywriter as well. Get a balanced overview of both options here.
Many people prefer email over other contact methods but that usually means you won’t get any tracking data from their website visit. See the solution here.
Not sure which metrics to use to measure marketing success or have a nagging feeling you could be doing better? Use this KPI guide for insights.