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Tag Archives: digital marketing

Customer Lifetime Value (CLV): What it is & Why it Matters

Husam Jandal • July 16, 2020Digital Marketing agile marketing, digital marketing, digital marketing strategy, marketing metrics, ROI
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Customer Lifetime Value (CLV)

You should use your Customer Lifetime Value (CLV) and Cost Per Acquisition (CPA) BEFORE you create a strategy to get maximum ROI. Here’s why & how to do it.

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Should You Outsource Digital Marketing or Keep it In-House?

Husam Jandal • July 5, 2020Digital Marketing digital marketing, digital marketing strategy, outsourcing vs hiring
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Should You Outsource Digital Marketing or Keep it In-House

Find out why you should evaluate outsourcing vs. in-house for each digital marketing role independently and learn how to make business-boosting decisions here.

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Should You Outsource Your PPC or Keep it In-House?

Husam Jandal • June 21, 2020Digital Marketing digital ads, digital marketing, outsourcing vs hiring, ppc, ppc management
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Should You Outsource Your PPC or Keep it In-House?

PPC ads can be managed by an in-house specialist or outsourced. Here’s what you need to know to decide which is right for your business.

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Should You Outsource Digital Marketing Management or Keep it In-House?

Husam Jandal • May 4, 2020Digital Marketing digital marketing, outsourcing, outsourcing vs hiring
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Should You Outsource Digital Marketing Management or Keep it In-House

It may be better to keep this crucial role in-house, but you can successfully outsource digital marketing management if you keep the tips outlined here in mind.

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Should You Outsource Your Digital Marketing Analytics or Keep it In-House?

Husam Jandal • April 28, 2020Digital Marketing analytics, digital marketing, marketing, outsourcing
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Should You Outsource Your Digital Marketing Analytics or Keep it In-House

Many will suggest that you outsource digital marketing analytics to ensure they’re being managed well, but this is not always the best choice. Read why here.

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Should You Outsource Social Media Marketing or Keep it In-House?

Husam Jandal • April 13, 2020Digital Marketing digital marketing, outsourcing, Social media marketing
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Outsourcing Social Media Marketing

It’s usually better to keep your social media marketing in-house rather than outsourcing it. Find out why here.

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Should You Outsource Email Marketing or Keep it In-House?

Husam Jandal • April 7, 2020Digital Marketing digital marketing, email marketing, outsourcing
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Should You Outsource Email Marketing or Keep it In-House

You can outsource email marketing or keep it in-house and be successful either way—the right choice is different for each business. Here’s what to consider.

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Should You Outsource Copywriting or Keep it In-House?

Husam Jandal • March 30, 2020Digital Marketing content marketing, copywriting, digital marketing
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Outsource Copywriting

There are benefits to outsourcing copywriting and hiring an in-house copywriter as well. Get a balanced overview of both options here.

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How to Capture Tracking Info for Email Enquiries and Get Actionable Data

Husam Jandal • March 22, 2020Digital Marketing CRM, digital marketing, marketing metrics
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Many people prefer email over other contact methods but that usually means you won’t get any tracking data from their website visit. See the solution here.

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11 Metrics to Measure Your Marketing Success

Husam Jandal • January 27, 2020Digital Marketing digital marketing, KPI metrics, marketing metrics, marketing strategy
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11 Metrics to Measure Your Marketing Success

Not sure which metrics to use to measure marketing success or have a nagging feeling you could be doing better? Use this KPI guide for insights.

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