Why Social Media is Integral in Business Marketing & How to Ensure Success
Social media marketing offers a wealth of benefits, but you need a strategy that fits your unique company and aligns with your goals. Here’s how to get started.
Tag Archives: marketing strategy
How to Ensure Your Marketing Strategy & Competitive Positioning Goals Align
Aligning your marketing strategy and competitive positioning goals requires a top-to-bottom approach. Get the details and see an example in action here.
11 Metrics to Measure Your Marketing Success
Not sure which metrics to use to measure marketing success or have a nagging feeling you could be doing better? Use this KPI guide for insights.
When Does Content Expire?
It’s often said that “content is king,” but let’s face it, content has an expiration date. No matter how much time you invest in it, the results you get from…
How Businesses are Investing in Digital Marketing Today
The way companies view digital marketing is shifting. Research from Adobe indicates that about 70 percent of all businesses are integrating digital in the majority of their marketing activities. The…
Marketing Strategies for Business: Defy the Norm to Win
Marketing strategies for businesses evolve over time, but the latest trends are daunting. Professionals are spending more time than ever developing profitable marketing strategies, but they’re also getting loaded down…
Climbing the Digital Marketing Tree
The digital marketing map depicts the various elements that go into promoting a business online and the ways in which those strategies intersect with one another. To simplify the complexity…
What it Means to Go Glocal in the Digital Scene
Back in 2005, I was sitting with a sales consultant devising a sales strategy and a sales process for my business when he asked the golden question, “So Husam, what…
