Social media marketing offers a wealth of benefits, but you need a strategy that fits your unique company and aligns with your goals. Here’s how to get started.
Aligning your marketing strategy and competitive positioning goals requires a top-to-bottom approach. Get the details and see an example in action here.
It’s often said that “content is king,” but let’s face it, content has an expiration date. No matter how much time you invest in it, the results you get from…
The way companies view digital marketing is shifting. Research from Adobe indicates that about 70 percent of all businesses are integrating digital in the majority of their marketing activities. The…
The digital marketing map depicts the various elements that go into promoting a business online and the ways in which those strategies intersect with one another. To simplify the complexity…
Back in 2005, I was sitting with a sales consultant devising a sales strategy and a sales process for my business when he asked the golden question, “So Husam, what…