Growing and Leveraging Your Online Presence

Your Digital Marketing Strategy

What does the new year have in store for your business? When it comes to marketing, there are some trends to watch for, and this is also a good time to take a look back to find out what has worked for you.

What you need to know first and foremost is that the last couple of years have seen increased sophistication in digital marketing. It is an art and a science. A couple of years ago a business could get away with a basic social media campaign, some email marketing, a decent website and be doing okay. That is no longer the case. You must have a solid, focused digital media strategy this upcoming year.

Mobile First

This is a big one for next year. People of all ages do not go anywhere without their phones, not even to bed. The last couple of years were about being “mobile friendly” but that isn’t good enough anymore, now you need to think mobile first.


This is an opportunity to really shine as a company that puts their audience first. Creating useful web apps that allow you to better serve your customers is a trend to look for in the upcoming year.

Content Marketing

Yes, content is still king, but what does that mean? It means that it can’t be an afterthought. It needs to be well thought out and well managed. Due to the increased sophistication of content marketing, more and more businesses will either seek out the services of content marketing providers, or hire a dedicated team to do it in house.

Increased Personalization

It has never been more important to know who your audience is. More and more businesses are putting more resources into producing personalized content targeted at very specific audiences. There are a number of tools available to help you do this. Here are a couple of ways to approach this in the upcoming year:

  • Creating detailed avatars or buyer personas
  • Audience polls
  • Customer surveys

Email Marketing

This goes along with the above point. More and more businesses are sending out tailored email marketing campaigns, often “segmenting” their lists to address readers who are in different areas of the sales funnel.

Social Media

Being everywhere is important. There are so many channels and just picking two or three isn’t going to cut it. Facebook is still an important place to be, and so is Twitter and YouTube. Here are some others:

  • LinkedIn
  • Vine
  • Pinterest
  • Slideshare

It is important that you not neglect the other players in the social media field.

BTW, don’t waste your time on Google+ as it will probably die soon.

Visual Marketing

This continues to be a hot topic in digital marketing. Brands will need to continue polishing their skills in this area.

  • Infographics
  • Compelling images
  • Video

All of these need to be top-notch across all your content platforms.

Be Human

One trend to look for in the upcoming year is that digital marketing will become increasingly more entertaining and more “real.” People no longer respond to the hard sale or give in to aggressive marketing tactics.

People want stories, they want humor, they want to connect. In today’s increasingly digital age, there is danger in coming across as impersonal. Businesses must show their human side in order to earn the attention of their audience.

Driven By Data

You can’t rely on estimates or guesses any longer when it comes to measuring the efficacy of your digital marketing strategies. In-depth analysis of your marketing practices are essential in order to continue polishing your brand marketing and lead generation.


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