Your Digital Marketing Strategy
When it comes to marketing, there are a few trends to keep an eye on. From time to time, you need to evaluate things and see what has worked for you.
The last couple of years have seen increased sophistication in digital marketing. It has become an art and science in its own right. A couple of years ago a business could get away with a basic social media campaign, some email marketing, a decent website and be doing okay. That is no longer the case. You need to have a solid, focused digital media strategy moving forward if you are planning to stay in the playing field.
This is a big one. People of all ages do not go anywhere without their phones, not even to bed. The last couple of years were about being “mobile-friendly” but that isn’t good enough anymore, now you need to think mobile-first.
This is an opportunity to really shine as a company that puts its audience first. Creating useful web apps that allow you to better serve your customers is a trend to look for in the upcoming year.
Yes, content is still king, but what does that mean? It means that it can’t be an afterthought. It needs to be well thought out and well managed. Due to the increased sophistication of content marketing, more and more businesses will either seek out the services of content marketing providers or hire a dedicated team to do it in house.
It has never been more important to know who your audience is. More and more businesses are putting more resources into producing personalized content targeted at very specific audiences. There are a number of tools available to help you do this. Here are a couple of ways to approach this in the upcoming year:
- Creating detailed avatars or buyer personas
- Audience polls
- Customer surveys
This goes along with the above point. More and more businesses are sending out tailored email marketing campaigns, often “segmenting” their lists to address readers who are in different areas of the sales funnel.
Being everywhere is important. There are so many channels and just picking two or three isn’t going to cut it anymore. Facebook is still an important place to be, and so is Twitter and YouTube. Here are some others:
It is important that you not neglect the other players in the social media field.
This continues to be a hot topic in digital marketing. Brands will need to continue polishing their skills in this area.
- Compelling images
All of these need to be top-notch across all your content platforms.
One trend to look for in the upcoming year is that digital marketing will become increasingly more entertaining and more “real.” People no longer respond to the hard sell or give in to aggressive marketing tactics.
People want stories, they want humor, they want to connect. In today’s increasingly digital age, there is danger in coming across as impersonal. Businesses must show their human side in order to earn the attention of their audience.
Driven By Data
You can’t rely on estimates or guesses any longer when it comes to measuring the efficacy of your digital marketing strategies. An in-depth analysis of your marketing practices is essential in order to continue polishing your brand marketing and lead generation.