Micro vs. Macro conversions – Simplified!
Assuming you have some basic knowledge about digital marketing, you would know there are many factors and channels that contribute to your business success. You can think of them as…
Why Online Branding Is Crucial and How To Get it Right
The word ‘branding’ once referred to corporate logos, packaging, and commercial jingles. However, in the online world, the meaning of ‘branding’ has changed. Today, effective branding is less about ‘selling’…
Your Social Media Sucks! (And It Has Nothing To Do With Your Budget)
Have you ever wondered why your business sucks on social media? I bet it has nothing to do with your budget! If you don’t want your business to be the…
Social Media in Healthcare: Resources and How to Effectively Leverage It
Social media can be an incredibly powerful tool for healthcare organizations, but like the healthcare industry itself, it’s constantly evolving. Below, I’ll highlight some resources you can leverage to improve…
What it Means to Go Glocal in the Digital Scene
Back in 2005, I was sitting with a sales consultant devising a sales strategy and a sales process for my business when he asked the golden question, “So Husam, what…
How Creating Arabic Content Online Can Help Your Business
In today’s interconnected world, the competitive advantage of any business is largely determined by the degree of technology adoption, utilization, and connection with its target audience. Researchers often argue that…
