Considering digital marketing outsourcing? With nearly half of all B2B companies outsourcing at least some of their marketing, according to Statista’s latest research, and popularity holding steady for roughly two decades per Harvard Business Review, most companies explore it at one point in time or another.
What makes digital marketing outsourcing so popular? Let’s take a quick look at some of the biggest benefits.
What is Digital Marketing Outsourcing?
Digital marketing outsourcing involves leveraging a third party to perform digital marketing activities or create content that your company uses to grow.
Marketing efforts run the gamut as well. For example, you may hire someone to help with advertising initiatives, streamline customer acquisition, enhance customer experience, or cultivate stronger relationships to create more loyal customers.
In short, whether you have a goal in mind or need a certain task completed, outsourcing can help.
What Are the Benefits of Outsourcing Digital Marketing?
It’s easy to see the applications now, but how can outsourcing be beneficial compared to keeping things in-house? With so much diversity in the field and unique benefits for each goal and task, the list is long. Here’s a high-level overview of the top eight benefits.
1. Your Digital Marketing is Managed by Someone with Experience
It’s often said that it takes 10,000 hours or ten years of deliberate practice to become an expert. Popularized by Malcolm Gladwell in “Outliers,” the concept draws on examples throughout history—from composers to artists—and indicates few people create publicly known works until they’ve honed their craft for at least a decade. That said, a typical digital marketing manager only has around five years of experience or less per PayScale data.
Experienced professionals such as this are in short supply. As a result, it’s challenging to build a quality digital marketing team using only in-house talent. Because outsourced digital marketing professionals tend to work on multiple projects at once, it’s much easier to find someone who has the experience you need.
2. You Have More Industry Expertise
Industry expertise is just as important as experience. You need to work with marketing professionals who understand your brand, challenges, and customers. It’s hard enough to find someone with experience due to the talent shortage but finding someone who knows your industry on top of it, let alone building an entire team of people like this, is close to impossible in some niches. Because outsourced professionals work on multiple projects simultaneously, creating your dream team is much easier.
3. Your Team Knows the Latest Trends
It’s estimated that Google changes its search algorithm around 500 to 600 times each year per Search Engine Land. This is only one facet of one role. While an in-house professional can certainly read articles and keep a pulse on what’s happening in their area of expertise, their information is wholly limited to how each change impacted your business and the limited number of steps they took to account for it.
When you choose digital marketing outsourcing, your team is working on a multitude of projects and interacting with other professionals outside your business more. That means they’ll know which strategies are performing for businesses today and how various approaches impact the effectiveness of campaigns. It’s like having the knowledge of a small army at your disposal.
4. Your Digital Marketing Performs Better
Needless to say, when you have a team of industry specialists putting their experience and the latest trends to work for your brand, your marketing campaigns will perform better. They’ll also monitor your metrics more and continuously improve the results.
5. You Benefit from Continuity
Nearly 60 percent of Chief Marketing Officers have been in their position for three years or less, according to Harvard Business Review. Challenges abound, from misunderstandings about what the role entails to limited decision-making abilities. This constant changing of the guards impacts everything, from the strategies in play to branding and team morale. By outsourcing digital marketing, you can keep key players in place longer.
Furthermore, your campaign rollouts are more consistent, as you’re no longer balancing vacations and sick days with releases. Instead, your digital marketing outsourcing provider ensures rollouts happen on schedule.
6. Many Costs Reduce
Hiring full-time employees is expensive. There are considerations like recruitment, onboarding, salaries, and benefits when you’re working with in-house talent. Outsourcing is generally far more cost-effective in this respect. Plus, much of your team can work on-demand rather than having an ongoing salary, which brings the average cost down.
7. ROI Improves
Analytics is huge in digital marketing. First, they’re leveraged to help refine campaigns and improve them over time, so return on investment climbs as your team turns up the dials on what’s working for your audience. Secondly, outsourced marketing teams often use analytics to demonstrate the growth they’re producing for the companies they serve.
When teams have high analytics usage rates, their marketing budgets are a whopping 70 percent higher than their counterparts on average per Deloitte. Undoubtedly, companies see the ROI they’re receiving and are eager to amplify the results.
8. You Can Focus on Your Business More
The average small business owner works at least 50 hours per week with 25 percent clocking at least 60, according to Inc. Startup employees are not immune, often expected to work 50-60 hours each week per Business Insider. While there’s something to be said for grit and cross-training, there are only so many hours in a day and dollars available to your company. Digital marketing outsourcing frees you and your team to focus on core functions of your business and unlocks resources being tied up in inefficient or ineffective processes.
Find Out What You Have to Gain from Digital Marketing Outsourcing
As an experienced digital marketing consultant, I help companies reach all sorts of goals, from building strong brands to attracting buyers through generating more leads. Historically, I’ve done this for multinational corporations and Fortune 100 companies, but I prefer to work with small and midsized businesses that are eager to see changes and reach new heights. If that sounds like you, let’s have a conversation about your business and goals. Contact me for a complimentary consultation.